Roger Dubuis hosted a private event at their Australian Flagship boutique in the heart of Sydney to launch the Roger Dubuis Excalibur Spider Flyback Chronograph. The goal of the project was to exhibit the brand's Serial Innovation mindset within the launch event.
In partnership with Seeker Agency, NEOTEQ created custom content of the Excalibur Spider Flyback Chronograph for a holographic display. NEOTEQ also installed the HoloFan, which created an illusion of a floating watch with key features being called-out in a looping 3D visual.
The activation created a conversation point amongst all participants, having not seeing anything similar before.
